BRAND PRINT ADVERTISING

SOTHEBY’S PORTRAITS CAMPAIGN LEAVING A LASTING IMPRESSION

Our brand’s strategic relationship with Architectural Digest allows us to conduct research to measure reader involvement, advertising effectiveness and editorial readership of our Portraits advertising campaign appearing within its pages. A recent survey revealed that: • 85 percent of respondents are familiar with the Sotheby’s International Realty® brand • Half will consider using the brand the next time they have a real estate purchase or sale they would like to make • 7 in 10 agree that the Sotheby’s International Realty brand is a leader in the luxury real estate market • 93 percent agree that after seeing the ad, the brand specializes in upscale properties